The Role of Politeness Theory in Resolving Misunderstandings in Social Media Communication


    In the fast-paced and dynamic world of social media communication, misunderstandings frequently arise due to the absence of non-verbal cues and the limited nature of online interactions. This paper explores the role of politeness theory in resolving misunderstandings in social media communication. Politeness theory, a pragmatic framework by Brown and Levinson (1987), provides insights into how individuals manage and maintain face in communication. By examining the use of politeness strategies in online contexts, this paper highlights the importance of explicitness, pragmatic adaptations, and politeness strategies in resolving conflicts and clarifying intentions. It also discusses the challenges posed by the absence of non-verbal cues and the potential for misinterpretation in digital interactions. Understanding and employing politeness theory can enhance effective communication, promote empathy, and mitigate misunderstandings in the ever-evolving landscape of social media platforms. This paper emphasises the significance of incorporating politeness as a tool for navigating social media communication and fostering harmonious online interactions.

    Keywords: Misunderstandings, Pragmatic Strategies, Politeness Theory, Social Media Communication, Resolving 

    DOI: 10.36349/zamijoh.2023.v02i02.004

    Download the article:

    author/ Zulfaa Yushau Waziri

    journal/Zamfara IJOH Vol. 2, Issue 2