Abstract: This study examines
the critical analysis of language purely used for the Toyota brand
advertisement in the renowned Nigerian
newspaper the Daily Trust. The study explores how the foremost Company Toyota
Company advertises its brand products on a media print (newspaper)
by using deceitful words in an exaggrated way to capture the attention/mind of
their costomers. The theoretical framework
applied in this study was Fairclough’s (2001) three-layered model for approching discourse from various perpectives to
analyse the advertisements that were
published in the Daily Trust newspaper on December 1st , 2019, October 4th , 2019, and September
6th 2019. In the same way, the methodology being used in this paper
include a survey on a sample of the three advertisements. The findings of the
study reveales how the manipulative
words had been used for the purpose of drawing the attention of
the costomers to have absolute courage to buy the products.
Keywords: Advertisement, Newspaper, Critical Discourse Analysis, Toyota Brand
DOI: 10.36349/zamijoh.2026.v04i02.011
author/Jika Y. M. & Jibril A. T.
journal/Zamfara IJOH Vol. 4, Issue 2
