Abstract: New Media refers to
a class of media that are digital in orientation and covers a significant
number of diverse restricted and unrestricted audience in a short period of
time. The New Media has altered patterns of diplomatic engagements,
socialisation, teaching, learning, communication, economic transactions, etc.
This media technology has revolutionized the global human society in an
unprecedented manner and scale. Nigeria and Niger Republic diplomatic
connections have been an age long ties that has evolved since the pre-colonial
period to present. Digital diplomacy is equipped with a range of new tools to
observe, gather, analyse, report and act with the goal of promoting a country’s
interests particularly diplomatic image. In view of the strategic relevance of
the new media in enhancing diplomatic engagements, this paper attempts to
unveil the historical evolution of the new Media, its effectiveness in
promoting Nigeria Niger Republic diplomatic ties, its influences on public
opinion and the challenges associated with the use of the new media. The paper
adopted a mixed methodology approach, use of qualitative data, and the study of
existing literature on media and diplomacy in order to arrive at its major
findings. The Article established that on a very significant scale the new
media had propelled and influenced diplomatic engagements and public opinions
in both Nigeria and the Republic of Niger, particularly before the Sahel
alliance. It also unveiled some challenges associated with the effective use of
the new media.
Keywords: New Media, Diplomatic Relations, Public Opinions, Nigeria, Republic of Niger, Sahel Alliance
DOI: 10.36349/zamijoh.2026.v04i02.014
author/Bello, M., Saleh M., Garba A.D., & Clement, M.
journal/Zamfara IJOH Vol. 4, Issue 2
